Wett

Year two is where things get real.

By now, the first Wett users aren't just customers — they're co-creators. People who trusted the vision early, used the product hard, and have opinions about what comes next. And I want to hear all of it.

What scents do they want? How do they prefer to apply it? What other problems are they dealing with that Wett could solve?

That's why Year 2 is about expansion with the community, not just for the individual. We're introducing a stick version for people who want quick, direct application. A roll-on for those who prefer precision. New fragrances based on what people actually ask for — not what some trend report says they should want.

But here's what excites me most: Year 2 is when we start planting seeds for something bigger.

Wett Games.

It's something that I'm thinking about constantly — what if we brought people together? Not just online, but in real life. What if we created events where people who sweat with intent could test themselves, connect with others, and be part of something larger than a morning workout routine?

If Year 1 was about perfecting the product, Year 2 is about further understanding the people who use it — and building more of what they are asking us for.

The community is forming. We're listening. And we're getting ready for what comes next.

Year three is where Wett becomes a movement.

By now, thousands of people are using Wett daily. The feedback from Year 2 has shaped everything — new scents, new application methods, solutions we wouldn't have thought of alone.

Okay, I don't have a crystal ball and I'm currently writing this in January 2026 so I may need to review this in 12 months or so.. but this is when we launch Wett Games.

Real competitions with real podiums. Obstacle courses, endurance challenges, functional fitness battles — open to everyone from seasoned competitors to first-timers ready to prove something to themselves. Local qualifiers feeding into regional championships, building toward something global.

The product line keeps evolving too: anti-chafing solutions for brutal long sessions, muscle rubs for proper recovery, deep cleaning body washes, more scents, more formats, all built from listening to the community.

By Year 3, we're shipping globally. Different climates, different training styles, same commitment to products that perform without compromise.

This is where Wett becomes what I always wanted it to be: not just a brand I made for myself, but a global community built by the people who use it.

As I'm writing this it's 19th January 2026, roughly 6 months away from my planned official launch and year 4 seems a long way off — so bear with me here.

Year four is where Wett goes beyond what I could have imagined in that garage-lab we started with.

By now, Wett Games is a calendar staple. Athletes training year-round for qualifiers. Regional rivalries. Global finals drawing crowds, livestreams, and the kind of energy that only happens when everyday people do extraordinary things.

But competition is just one part of the story.

Year 4 is when we deepen what it means to be part of this community. Training programs designed around our events. Partnerships with gyms and boxes that share our values. Athlete ambassadors — not celebrities, but real people who embody what sweating with intent actually looks like.

The product line matures too. Formulas refined by years of real-world data across every climate and that have become essential recovery and training tools. And we're exploring what else people who move their bodies actually need — because the community keeps telling us, and we keep listening.

Year 4 is also when sustainability stops being a feature and becomes foundational. Every piece of packaging, every supply chain decision, scrutinized and accountable.

Year 4 is about depth, not just growth. It's about proving that what started as one dathlete's frustration has become something that genuinely matters to people around the world.

This is where it gets interesting.